Do you have one of those blogs where people hang on your every word, follow every “Call to Action” you present to them, and buy any and every product or service that you make them aware of? Me neither. But I’m working on it. We all need to improve upon our persuasion skills and I’ve been honing mine for over twenty years. The list of things my eight kids have talked me into (by argument or charm) is more than I care to admit. Their art of persuasion is natural and appeals to emotions, needs, and impulses that we all possess. What can we learn from them?Read More
There are a lot of ugly, sad, pitiful, and homely blogs out there. Not exactly breaking news, right? Today, there is no excuse for a blog with a poor design, cheesy clip-art, or bad images. Your blog design should illuminate and enhance the message you are trying to convey to your readers. Here’s a few quick tips that will help you evaluate the visual appeal and design of your blog.Read More
Anyone with an ounce of humility is a little hesitant to flaunt the title “Expert.” But why not? When you are an expert, more people will buy your stuff, subscribe to your blog, care what you have to say, share your content with others, and contact you for speaking engagements. It’s unfortunate that many bloggers fail to call themselves experts when they indeed actually are. What is the definition of an “expert”? YOU are...Read More
So you have blog or an online business… quick, tell me what your blog is about? Tell me why it exists. Tell me what your goals are for it. What do you want me to do once I land on your home page? Can’t do it? Chances are, you might be a clueless blogger making the probability of your success almost nada.Read More
At some point, most bloggers experience boredom or burnout. It’s hard to get motivated about new content. You haven’t posted for a while and you start making excuses to your audience. Maybe you get jump-started several times only to turn around and, once again, it’s been three weeks since you posted. Writing has become the last thing you feel like doing. The necessary tasks of blog maintenance are falling to the...Read More
We get too many emails (except for the ones you get from me; they are just right ). Few people have time to open and read through every single email that shows up in their inbox. Not all of them are worth reading. Good spam filters and setting up “rules” to handle email keep things manageable to some degree. But, everyone wants THEIR email to be the one that is read – especially bloggers and online business owners. ...Read More
If you read anything related to social media, you are bound to run into “experts” who emphatically declare there is a “right way” to use each type of social media. Without a doubt in their minds, we are all using Twitter/Pinterest/Instagram/Facebook the wrong way and we need to learn the “right way” to use social media to build our online businesses. Predictably, they often have program, class, webinar, or e-book that will...Read More
You should spend a lot of time reading other blogs. Why? Reading is a great way to identify what people are interested in, what information they missed that you can provide, and for you to develop your own writing skills by evaluating other writer’s styles. You also stand to learn a lot. You pick up inspiration, styles, and creative ideas. Reading helps you develop your vocabulary. On the flip side, you see what kind of posts are BAD...Read More
I’ve shared many times that one of the key factors to having a successful blog is perseverance. Perseverance is “being online longer than the other guy.” But you have to take care of your blog too.
Think of your blog like a house. If you don’t care for it, improve it, repair it, and constantly monitor the quality of it, it will deteriorate.
Here are six danger signs that your blog might be deteriorating in quality…Read More
Building your email subscriber list is PRIORITY ONE for a successful blog. If you want to bring a lot of high-quality visitors to your blog, quickly, then you need to pay very close attention to these two words…Read More