How to Have Great Photos On Your Blog

We live in an age of visual stimulation.  Therefore, no matter how good the writing is on a blog, a poor or unrelated image creates an obstacle for the reader to overcome–and prevents the reader from having a positive experience. On the other hand, great image work immediately puts the reader in a positive frame of mind, open and ready to love your great post. While there is certainly an element of natural talent which elevates gifted designers to a higher level, there are enough basic principles and stock photography to help any blogger achieve a professional level of imagery. Let’s first look at some principles, and then some actual techniques: Does the Image Fit the Content? The first basic principle is to make sure that your photo or artwork fits the message of your blog post. The content of the image should spark the reader’s interest and evoke emotion. For example, if your blog post is about living a quieter life, your photos should bring a sense of calmness and peace to the reader. If your blog is about professional business, then photos should be highly professional both in quality and subject matter. In other words, don’t try to post something on professional management and provide a blurry snapshot of someone sitting at a messy desk. If your blog is about healthy living, images should evoke feelings of fitness, cleanliness and wholesome appeal. Rule number one is: If YOU are not sure if the image fits the content, then you can be certain your reader won’t be sure either. Number two:  Until you have complete confidence in your own judgment about the appropriateness of images, ask two or three people for an opinion before posting any images. Does the Quality Match the Quality? What I mean is this: does the quality of the image match the quality of the content? If you are simply writing on a family blog and discussing what your children did this morning, then it’s no big deal to have an amateur photograph uploaded with no particular size or position in mind. No one is going to think it is unprofessional.  Of course, a fantastic photo, properly cropped, and enhanced with great image-editing skills, will help even a casual family blog to stand out. However, if you are writing about a professional subject, or presenting yourself as an expert on a topic, you will quickly do damage to your credibility with amateur or inappropriate visuals. If you are not a good photographer, do not have good equipment or the proper subject matter is unavailable to you, there are plenty of inexpensive stock photography services. There are even good-quality photos...

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