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Good Writing

Good Writing

What is good blog writing? Blogs have much in common with any other type of writing, so there are certain universal tenets of good content. They include accurate spelling, good grammar and punctuation, clarity, purpose and the ability to meet the reader’s needs. These can be applied across the board, to everything from literary fiction to marketing copy; whether you are writing about a love affair or about organic memory foam matresses. What changes is the last of those tenets: the ability to meet the reader’s needs. To do that, form and style need to vary. So, what kind of writing makes for good blogging? Informal Blogging is, by its nature, a social and informal form of writing. You don’t need to write as if you are a broadsheet journalist: try and keep keep your tone engaging and let your personality shine through. A blog is a conversation with the reader, so write as if you are having a conversation. Consistent Leading from the above, keep your voice consistent. Your readers want to feel as if they ‘know’ you in some way, and your writing style is your tone of voice on screen. If you write like one person in one post, and another in the next, they will be confused and their trust in you might be damaged. Easy to scan People tend to read things on the internet differently to how they would read things in print. They scan pages quickly and won’t always read a whole page, just try to pick out the things that interest them most. They will quickly move on if the post doesn’t catch their interest. So, to get and keep readers on your page, you need a snappy headline, relevant sub-headers and short paragraphs. Lists and bullet points can also be useful. Concise Concision is important in any kind of writing: no-one likes to read pages of waffle. However, it is especially important in blog writing. As above, internet readers tend not to want to concentrate on one thing for very long. Blogs don’t have the automatic authority that national newspaper sites do, so readers are unlikely to want to ‘risk’ spending their precious time reading a long post that may not turn out to be much good. – – – – – – – – – – – – – – If you simply write without giving thought to these points, it might still be good (often not). But planning and evaluating your writing based on good writing practices can make good writing even better, or bad writing...

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Do You Know Why You Blog?

Do You Know Why You Blog?

Blogs are everywhere. Seems like every business, charity, politician, musician and plenty of ordinary people have one. Starting out as a slightly geeky internet niche, they have become ubiquitous. You can find blogs on anything you can think of, from organic mattresses to global economics. Anyone can blog about any subject. Bloggers can get started without any technical know-how and without needing to spend any money. So, why do they do it? ┬áHere are some of the main reasons: Marketing Businesses and other organizations generally have blogs on their websites. Blogs are fantastic marketing tools. They allow businesses to upload fresh content to their website on a regular basis, which keeps them at the top of search engines. They allow them to communicate with their customers more informally than on their main site. They help them promote particular parts of their business at the right time (for example, a holiday company might publish a blog about skiing holidays during autumn). Self-promotion Individuals like to market themselves on blogs too. The current US presidential election candidates are making use of blogs to get their message across. Sports-people, musicians, writers and actors all often use blogs to have a dialogue with their followers and try and win more. Money-making Blogs can make money, although they don’t always. Savvy, established bloggers can monetize their blog with adverts, recommendations and affiliate sales. Contributing to a community Many people write blogs because they have something relevant to say or contribute in a particular area. Certain types of blogs form networks: online communities of bloggers who all read each other’s blogs and support each other. A good example is food blogs: foodie bloggers share recipes and restaurant recommendations online. Writing a diary Some people like to write a blog as a diary, and the form lends itself perfectly to this. Some of the most followed blogs are diary blogs, one of the most notorious being ‘Diary of a London Call-Girl’, which went on to become a TV series. Travel blogs are also a form of diary blogging, and a great way for people to let their friends know what they are doing when abroad. Do you know why you blog? You should. It gives you purpose and motivation. Knowing WHY you blog provides the energy and perseverance needed to sustain when you don’t feel like writing anything. It’s like having a “mission statement” for your blog. Know why you blog. Let that drive your content and your goals for the blog. It will help you be focused and...

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