content top

Common Blog-Killing Mistakes: A Blog With No Purpose

The popularity of free blog-hosting websites has inspired many individuals to get into blogging. In fact, if you search the Internet, you will stumble upon people from all walks of life blogging about anything and everything. Safe to assume, the blogging bug has bitten a lot of people. However, one of the most common mistakes that plague new bloggers is not clearly identifying their purpose for doing so. Blogging without a purpose is like walking without knowing where you are going. Before you design your blog, make sure you have considered the purpose of it. Purpose means different things for different people, so it is important to know what you want your blog to mean to you and to your readers.  Then you can focus on creating meaningful content that serves the purpose of your blog. Here are three reasons you should identify your purpose for blogging before you get started: 1.    It helps bloggers identify the blog’s content, target audience, and personality.  If you are familiar with the saying “Jack of all trades, master of none,” then you should know this definitely applies to blogging, too. While blogging gives you the perfect excuse to write about anything and everything under the sun, you should know that the most successful bloggers are those who write about things that they are either interested in or are good at. Identifying your purpose allows you to identify the content you are most qualified to write about. It gives you authority. It also allows you to identify your target audience and streamline content that would most likely suit their reading interests. 2.    It gives you motivation to work on it. Your purpose should not only serve as an inspiration to get started, it should also serve as motivation to keep you going. Identifying your purpose allows you to invest in experiences that are blog-worthy.  For example, if your purpose is to review all the best gourmet restaurants in Chicago, the thought of booking a table at the newly opened brasserie should excite you. After all, your blog should not be a repository of old news. It should be fresh, interesting, and updated; and in so doing, people will want to read what you have to share. 3.    It gives people a reason to visit your blog. Most people who publish blogs do not write for themselves. They write for an audience, which they wish to keep for a long period of time. This makes “blogging with a purpose” absolutely necessary. In line with identifying your purpose, you should also take some time to answer the following questions: How do I make my blog special? Why would people want...

Read More

Why Web Hosting Services are a “Must”

“Web Hosting” is a service that makes sure your website or blog is constantly online. Web hosting allows blogs and websites to be seen by viewers anytime and anywhere in the world. There are two options to make web hosting possible. You can opt to host a website yourself, or you can find a hosting company that can provide this service. The Difficulties of Self Hosting Hosting can be done in-house, but it comes with hefty requirements for hardware, software, and manpower. Here is a short checklist of what is required: a reliable computer that will act as a web server, permanent Internet connection, and the know-how to configure the server. Hosting a website is indeed possible. But content building will naturally take a backseat to the time required to manage, update, and maintain the site. This is why many people opt to outsource web hosting even if they have the resources to do it themselves. A bit of advice:  evaluate the objectives of your website and your priorities for your website. A huge company will have the capacity and the people to host their site themselves. But a start-up blog will do better to focus on its content and leave the hosting to someone else. Paid vs. Free Hosting Services A reputable paid hosting service is one of the best investments a small company or a personal blogger can make. By having someone else host your site, you will have the time to focus on the sensory/content experience of exploring your website, which is basically what gets your followers hooked. Hosting services fall under two categories: free and paid. The lure of free or dirt-cheap hosting services can be irresistible for most. The advantage is that it is free or almost free. The disadvantage is that it is free or almost free. Keep in mind that you will get what you paid for. There is no control on how many sites are using the hosting service at any given time. Because the possibility for overcrowding is high, the space and access speed that are needed for different applications like Java Script and Flash are limited. In addition, search engines often ignore free hosting services and free websites are open to banners and pop-up ads that compromise credibility.  Both are huge disadvantages to any blog or site. The Benefits of Paid Hosting Web hosting can cost anywhere from $3 – $12 per month. This is a small price to pay when you consider the benefits of outsourcing web hosting. Since the owner of the hosting service is guaranteeing that the website is up and running through a reliable provider, it allows for time for...

Read More
content top