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How to Irk Your Audience & Subscribers

How to Irk Your Audience & Subscribers

I have recently encountered some marketing methods that I want to share with you.  If you want to irk, annoy, put off, agitate, confuse, and run off your valued readers and subscribers, make sure you do any or all of the following: Make it hard for visitors to figure out how to sign up for your email list. When they do sign up, put them through 20 different web pages of offers “that MUST be acted on NOW, you’ll NEVER see these again.” Send them emails that have no reason or clue given for their request that you “click on this link for an important message.” Inundate your subscribers with emails asking them to constantly do something for you (the occasional request makes them feel collaborative or engaged; constant requests will wear them out.) Promote offers for programs that make you a lot of money but leave them feeling like they got scammed again. Bombard your audience with constant, urgent “calls to action” that MUST be acted on NOW or the opportunity will be forever lost. Send your audience sign-ups for programs you are promoting (and profit from) that have lots of grandiose claims of “riches” and sound like infomercials run before and after the Jerry Springer show. Encourage your subscribers to sign up for a webinar, invite their friends, rearrange their schedule to accommodate you… only to log in and get a “webinar is full” message even though they pre-registered (like overselling airline seats or overbooking hotels… you show up to hear “tough luck.”) Offer a product or conduct a webinar then make sure all the people who do not buy something  get pitched several more times in the following days.  Be sure to include some fake testimonials and “for one day only we’ve cut the price 99%!” incentives. Offer your readers a product or service without putting the price of the product or service in the original solicitation; make them watch a 10-minute video and read a 27-foot-long sales page before presenting the price… and then follow up with at least a dozen pages of upselling. Write emails that pretend like you know all your subscribers personally – when everyone knows that’s a junk-mail trick that has been around for decades.  There’s nothing wrong with using someone’s first name from their subscription, but don’t insult people by acting like  you wrote them a PERSONAL letter when everyone knows what mass mail is. Present your audience with a great offer for a great price. Have then click “yes, I want to buy” but before you let them pay and get the product, make them walk through at least 16 additional offers, add-ons, and upsells. This...

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Read This If You Have Quit Blogging, Feel Like Quitting or Are Discouraged About It

Read This If You Have Quit Blogging, Feel Like Quitting or Are Discouraged About It

Before I get started, let me state something plainly and confidently: the Internet and blogging offer the greatest potential for self-employment and supplemental income that has ever presented itself to the average person. Making money online is not only possible, it is absolutely probable for anyone willing to work hard and stick to it. That is an absolute fact that should not get muddled or watered down because of the disappointment of marketing hype, gimmicks, scammers, and quitters. Every business industry has suffered from those types of people but it doesn’t change the legitimacy of doing business in any venue. The Internet and blogging offer  mind-boggling potential and opportunity for anyone with a good work ethic and a laptop. Never lose sight of that fact. Most People Quit Blogging or Their Online Business Within a Year of Starting I get a lot of emails from people who have quit their blog or online business. The stories are usually similar and the reasons for quitting are typically vague.  From my experience, it almost always seems to boil down to “I tried it for a while, the results didn’t happen as quickly as I expected, it just didn’t work out for me, I’ve moved on to other more important things.” If I had to write a summary of these emails (encapsulating what I think about 99% of them are saying) it would be this: My impression was (from a friend, email, advertisement, or infomercial) that I could start a blog, put a little effort into it and a whole lot of people would come and read it, and I would start making money off of it. I call this the “infomercial syndrome” and it’s been around since long before the Internet. Many people get caught up in infomercial sensationalism and all the marketing hype both innocently and sometimes because of laziness or greed. In my opinion, the viewer is 50% to blame and the other 50% of the blame falls squarely on the “used-car salesmen of blogging.”  There is an endless stream of commercials, courses, Internet marketing gurus, infomercials, and gimmicks out there promising online riches to bloggers with the typical wild claims of how effortless and easy it will be.  “Set it and forget it” may work for a rotisserie appliance but not for business success. Caution: there is something that 99.9% of all “online business,” “make money online,” or “start a blog and watch the money pour in” marketers have in common: the only thing they have ever made money on is selling something about “how to make money online.”  They claim to be experts without expertise or experience; they claim to be successful...

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Build A Blog, Write a Post, Start Making Money Online… Before You Finish a Cup of Coffee

Build A Blog, Write a Post, Start Making Money Online… Before You Finish a Cup of Coffee

Watch this video where I teach you how to build a fantastic, professionally designed blog, write your first post; then immediately get set up & start making passive income 24/7 – all before you finish a cup of coffee. If you like this, be sure to sign up for your free subscription and I’ll let you know when new videos come out. I have a treasure of them planned for this year. Click here to go to the Arvixe hosting talked about in my...

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Email Subscriber List Management & Marketing

Email Subscriber List Management & Marketing

Most bloggers, especially new bloggers, do not realize the value of an email address. A simple email lets a company talk directly to their audience to inform them of new products, sale offers, and general updates. So while some might think that an email address is simple contact information, many are capitalizing on converting opened emails to click-throughs and actual sales. The truth is that companies pay big money to get their hands on a good email list. Once you have these valuable email addresses, it is time to start building relationships by sending out email that is relevant and worth your readers’ attention. And RELATIONSHIP is the key. If you have a real relationship with the address owner, your email will be welcome. Otherwise, its just more JUNK for them to deal with. Personally sending out an email to a few addresses who have requested your information is easy when your readership is small. But trouble brews when you have to send information out to hundreds or thousands of addresses (and don’t wait until you have ‘hundreds” to start managing your list. Start NOW, even if you only have ten, trust me). An email-list-management service can assist you in designing your email, sending it out, reporting how many readers clicked on your links, how many unsubscribed, and how many bounced (bad addresses that did not get delivered). Knowing these statistics will help you improve your communication in the future, by making sure you are sending out an email that will have positive effects on your company. You are also guaranteed that your email will not be tagged as spam. What To Look For In Email-List-Management Services One of the most important things to research is if your provider has relationships with Internet Service Providers like Yahoo, Gmail, and AOL. This will allow the service to blast an email to thousands of people without going into their spam folder. Also keep an eye on post-email support and analytics that can help you study your mailing list’s behavior. Let us now take a look at three email-marketing-service providers that are getting good reviews from users: Aweber Communications, Constant Contact, and Vertical Response. Aweber Communications Aweber Communications takes pride in its professional email-signup forms and autoresponder services that help build relationships with clients. People say that you cannot go wrong with a price tag starting at $19 per month for unlimited emails to a subscriber list of up to 500 addresses. On the upside, Aweber offers over 150 custom HTML templates, and valuable email reporting and tracking. You can even attach files to emails and archive your messages, all while enjoying superior customer support. Aweber also...

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Finding an Income Stream in Affiliate Programs

Finding an Income Stream in Affiliate Programs

A blog is not just a place to speak your mind and share your adventures; it is also a place where you can earn serious money. Many bloggers all over the world are learning to blog the smart way and take advantage of affiliate-advertising income streams. Affiliate programs are more common than you think. Visit a website or a blog and pay attention to banner advertisements on the side or bottom of the site. It is not true that only popular high-readership blogs can successfully promote ads; even a start-up blog can begin displaying ads. The deciding factors as to whether or not you can earn an income from affiliate advertising is whether or not your content matches the advertiser, and if you can generate enough traffic to view the ads. Ways to Earn Income There are three ways to earn from affiliate programs: • “Pay Per Impression” – your income is dependent on the number of times a banner is shown on your site, called an “impression” for short. It is also referred to as “CPM” or “cost per thousand.” So a CPM of $10 means you earn ten dollars for every thousand banner displays. • “Pay Per Click” or “PPC” – your site visitor has to click on the ad or the banner. The trick is to make the banner as attractive and as targeted as possible. • “Pay Per Sale” – you earn by commission every time a visitor clicks on the link and buys the advertised product. Getting Started With Affiliate Programs The first step is to choose an affiliate network where you can choose advertisers for your site. Some popular choices include Google AdSense, Amazon.Com Associate Program, Commission Junction, Clickbank, and LinkShare Corporation. Your advertisements will really depend on the content you share. As an example, if your blog is about travel, then look for affiliate programs and products that can relate to you and your readers’ interests. All you have to do is get the affiliate code from your account and paste into your site. Put some thought into which of the three payment methods featured above will be best for your site. Starting out may seem easy, but it always helps to have a strategy to start earning. Advantages and Disadvantages There are hundreds of dollars to be earned per month with effective affiliate marketing programs. But before you jump on board, here are a few advantages and disadvantages to consider. For the advantages, it is fairly easy to sign-up for an affiliate program. You just need to choose which product or service to advertise and match it to your site. You also do not need a...

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