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An EPIC Announcement

An EPIC Announcement

After 15+ years of being online, months of writing, and a tanker truck of coffee, the EPIC Book is here. The EPIC Book is over  FOUR HUNDRED PAGES – yes, 400 – packed with information, experience, knowledge, tips, advice, lessons learned, and practical instruction. Not 400 pages of big fonts, wide margins, and huge graphics that eat up a lot space so a big page count can be advertised. The EPIC Book has over 135,000 words, dwarfing typical good eBooks that usually average 20,000 – 30,000 words. Nor it is just a bunch of filler content and stuff you won’t read so I can advertise a high word count. Every page in this book is useful and relevant, the very best of what I have learned and experienced in the last two decades of being online. I was blessed to begin online way back before the general public even knew what “the information superhighway” was, before we all truly grasped what the Internet would become. What you will find in this book is the experience of a long, long time online and countless rounds of trial and error, testing, learning, starts and stops, and a relentless passion to learn everything I can learn about all things blogging, internet marketing, and online business. Linky Blog Subscribers Only To reward the loyalty of current Linky Blog subscribers, I’m offering it to you one time at a price no one else gets who isn’t subscribed. This is not some gimmicky marketing technique. The retail price is $39.99 (and that’s almost ridiculous for a 400-page book with this much content); it’s $19.99 for normal Linky Blog Subscribers and $9.99 for two groups only for short time: 1) first-time new subscribers (get ONE chance to purchase at this price), and 2) my current Linky Blog Subscribers get one shot at this price.  I didn’t think it was fair or appreciative to give everyone else one shot at $9.99 and ignore the most valuable and loyal folks (current subscribers). Here’s a taste of what you get in this remarkable book: Must-Have Resources, Tools, & Software Over 100 Killer Blogging Tips 65 Great Headlines to Get You Started Over 110 Brilliant Blog-Writing Ideas 80+ Online Business Tips Digital Photography 101 – A Full Guide to Digital Photography Basics & Concepts A Visual Guide to Online Business Genesis Week – First 7 Days Of Your Online Business Over 60 Profitable Online Business Ideas Over 50 Ways To Make Money Online, Writing, Designing, Publishing, Marketing & Automating A World-Class eBook Mistakes To Avoid – Lessons Learned From My First Dozen eBooks Checklist: 30 Things You Can Do To Improve An Interview With An Online...

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We Ain’t As Important As We Thinks We Is

We Ain’t As Important As We Thinks We Is

This dude just created the first mobile version of his blog and really thinks he’s all that… he thinks everyone is sitting around thinking about it too. Guess what? You aren’t nearly as important as you think you are. Your stuff isn’t nearly as central to the lives of your audience as it is to you. Sound ugly? It’s not. It’s a basic business and blogging truth that everyone learns either by listening when someone tells them, or the hard way in the School of Hard Knocks & Bruised Egos. First, let me explain what I mean. We work very hard on our blogs or in our business. We think about them constantly. They consume a lot of our time, energy, and emotion. So it’s perfectly natural to overestimate the amount of time other people think about us, our blog, and our products. But remember: they have their own lives, their own interests, and their own things they are highly invested in. We are fortunate to get ANY of their focus and thought time. So What? Why does this matter? Why is it an important lesson? First, it keeps things in perspective when we don’t get the success, attention, and recognition we think should have already arrived at by this point in our blogging career. Our stuff is not nearly as monumental and life-altering to others as it is for us personally. Be patient. Think “snowball.” True Story Second, it helps us keep stress, problems, and crisis’s in the right perspective. Sometimes we think WAY MORE people are sitting around thinking about us than is actually true. So we alert them to problems, mistakes, and concerns that most of them otherwise were oblivious too and frankly don’t care about unless we all of sudden make it a big issue. Here’s a true experience to illustrate this point: I’ve got multiple subscriber sites, some with almost 50K subscribers. When I first started doing those sites, with my desire to be transparent, honest, fix mistakes,and  let people know I cared about them (customer attention was paramount), I would do this: when a problem with a site occurred, I would immediately send out emails and put up notices assuring people that I was on the job, aware of the problem, was VERY VERY VERY VERY sorry for any inconvenience to them, and that I was doing everything necessary to “get it right.” What I didn’t realize was this: I was thinking 98% of my subscribers were aware there was a problem, hacked off about it, and were about to bail out on me. What I learned was this reality: 99% of them weren’t even aware of the problem, didn’t even care to be alerted to it, and...

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Yes, I’m Giving Away Cash

Yes, I’m Giving Away Cash

I’ve been really enjoying your comments and I appreciate your participation so much, I’ve decided to have some fun called Comment Cash. First, I’m not “buying comments”.  Everyone who knows me even a little bit knows I’m very generous and giving. One way I can express that is to give back to those hang out on my blog and help continues its success (I give away a LOT of stuff; this is just one more thing).  So… here comes Comment Cash: I’m gonna randomly give away cash prizes to people who leave a  blog post comment that for some undefinable reason grabs my attention. I believe in saying THANK YOU and rewarding my reader friends for investing their time in what I do! And, you get some added attention when you win because people will want to read your comment.  I’ll announce the cash-getters on  LinkyTools Twitter  so I don’t have to write a blog post just for that.  You’ll love my tweets anyway, so sign up.  Check out the Comment Cash page here… I already announced the first...

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Gue$t Po$t Controver$y

Gue$t Po$t Controver$y

LISTEN: I love to leave comments on other blogs and 99% of the time they are simply adding to the discussion, providing positive encouragement, or asking a question. I try to avoid “getting into it” with other readers who leave comments because 1) it’s usually futile, and 2) there’s just not enough time in the day. But once in a while a comment gets my attention and I can’t resist. This happened the other day over on my friend Danny’s blog – FirePole Marketing where the question was posed: should blogs charge for guest posts? Would you pay to guest post? A lot of comments were left but one in particular caught my attention and ended up in several exchanges. The text of that thread is below.  After you read it, leave a comment and let me know: What do you think about big blogs that charge for guests posts? Would you pay someone to let you guest post? What is your opinion of the discussion below? I’m a big boy… if you disagree with me, tell me why. The Topic: Should blogs charge for guest posts? Would you pay to guest post? The Comments: Jeremy wrote: No. And I would stop reading any blog that did this. Such a tactic screams of money-grubbing-self-important-too-big-for-their-britches bloggers. Blogging and writing needs more honesty and humility, so that people who make it to the top of the pile actually help those who are trying to climb up, rather than come up with schemes to get rich off of all the “little people.” – – – – – – – – – – Brent Riggs  wrote: “Such a tactic screams of money-grubbing-self-important-too-big-for-their-britches bloggers.” No, such a “tactic” screams of someone who owns their own blog and has the freedom to do with it as they please. If they have worked their butts off for years, built up an audience, and choose to charge for guest posts, it’s only the “little people” (little in free market and business intelligence) that jump to arguments of class warfare and call them egotistical and greedy for choosing to do what THEY want with THEIR blog. When a blog reaches a certain size and status, it becomes a product and commodity in and of itself, a result of hard work, commitment, and sacrifice. If you want to create a successful blog solely for altruism and not business, go for it. That’s your freedom. Best wishes to you. But if a successful blogger decides they want to charge for guest posts (which is simply now a product they offer) it serves two purposes: 1) they profit from THEIR hard work and perseverance, and 2) they...

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A Huge Mistake I See Even the Most Popular Bloggers Committing

A Huge Mistake I See Even the Most Popular Bloggers Committing

In this short post, I am going to share with you a simple (yet very powerful) tip.  There is a mistake I see even the BIGGEST AND MOST WELL-KNOWN bloggers on the Internet commit. The blunder is so basic and so obvious that I’m not sure whether to chuckle, be puzzled, reveal it to everyone, or keep it to myself.    Since I want you to be successful more than I want to keep my competitive edge concerning this mistake, I am going to share with you this simple – yet extremely important – tip. Files Names That Identify and Market When you deliver a file to a customer or reader (ebook, resource, presentation, brochure, whatever), give it a file name that continues to MARKET your product and name. For example, let’s say you create a fantastic eBook called: 24 Hours to a Better Blog By Joe Smith. You create the PDF and make it available to download. I buy it, download it, and it goes in a folder where I keep stuff like that.  A few weeks later, I’m looking in that folder to see what interests me to read for the day and run across a file named “24BB-JS-final-ver.pdf.” I have no clue what that file is, what it contains, or who wrote it. I’m not enticed to open it because I will have to spend additional time opening it, looking for the title and author’s name, and then deciding if it is what I want to read that day.  I may never open that file again until I get to the point where I’m cleaning out stuff and must open it to consider whether or not it should hit the trash can.  If you are lucky, your readers will rename the file for you when they save it (fixing your blunder for you).  But don’t count on it.  If this does happen, your readers will probably not pick as good of a file name as you could have given it yourself. File Names Are Headlines Now, let’s say you named the file: 24_Hours_to_a_Better_Blog_By_ Joe_Smith.pdf  or 24-Hours-to-a-Better-Blog-By- Joe-Smith.pdf Imagine that. How elementary.  If I see that file name: I know what it is, I know who wrote it, it continues to grab my attention, it’s easy to search for, and it perpetually markets both your name and your product. I’m AMAZED when I download an eBook or file from some well-known blog author with 100K+ subscribers and get file names like “ebk-0312ver2.pdf” or “gettraff7days-br.pdf.”  Really?  It would be almost as bad to create a sloppy file name with  bad capitalization or typos: “24hrs-2-beterblog-BJ.pdf.” Think of your file names like HEADLINES. Use them to your advantage.  You will...

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