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The Internet is a Great Place to be the NEW GUY

The Internet is a Great Place to be the NEW GUY

I get a lot of e-mails from people who see the mountains of bloggers ahead of them (more like the Mount Everest of bloggers) and do not even want to start blogging. They think they missed the boat. They are too far behind. They are starting in the ten millionth position of a race. What’s the use? Too late. Right? Wrong.

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FREE/Cheap Hosting Will Cost You: Invest In Your Own Success

FREE/Cheap Hosting Will Cost You: Invest In Your Own Success

You want a great blog. You want thousands and thousands of people a day to come and read your blog, buy your products, and view your advertising. You want your blog safe, secure, and always available. But you’ve decided to go cheap on the most important parts of your blog. Not good.

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If You Have a Blog, You Must Have Customer Service

If You Have a Blog, You Must Have Customer Service

From Brent Below is an UNSOLICITED guest post from Melinda Fargo. She wrote it in response to some customer service I provided her one fine day. If you have a blog, you have to have customer service. People will have questions, make suggestions and need clarification. You’ll get inquiries about things YOU think are so simple and obvious but people need help with it. If you respond quickly, personally and friendly, you’ll endear people to you personally which in turn fosters loyalty and word of mouth promotion of your blog. Don’t underestimate the powerful marketing influence that good customer service has. Take care of your blog visitors no matter what kind of blog you have, or how “casual” your blog is. If you don’t care about responding to your visitors, trust me, they’ll find another blog that will.  Be sure to check out Mel’s blog… it’s a hoot.  You’ll love it. Here is the post from “Her Melness” – Melinda Fargo: What Good Customer Service Looks Like Like bolts of lightening, I have been struck a few memorable times in my life by good customer service when I thought it was nigh-on impossible to talk me down from the ceiling because I was SO VERY ANGRY. Me. Irate. I know. Hard to believe. But there you are. Having spent most of my life in customer service, I am sensitive to the subject and it is, necessarily, one of my pet areas. As a regular visitor to HerMelness Speaks…Out, you will know that, in my regular Make It Stop! Friday series, I recently waxed lyrical on Bad Customer Service. Today though, I am equally struck by the great customer service I received from Brent Riggs of Linky Tools.com. I sent a rather abrupt missive as to why my account was not working and asked for a speedy resolution. This was the message I got back. Your Majesty, 🙂 Thy account is updatedeth. I am your humble servant, My Lady. Lord Brenteth I burst out laughing completely forgetting how annoyed I was that a tool I needed was not available. In that instance I became a fan for life. Why? The response was speedy. When you suspect a tool has failed not just you, but perhaps thousands of others, you wonder how quick the response will be after you hit the send button. Quick responses for technical support issues tend to be automatically generated. This was a personal response to a real person from a real person. The response was humorous – for retailers who are, or need to be, funny bone deficient for whatever reason – read genuine. Genuine is good. The retailer had taken...

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What Are Some Of the Biggest Mistakes People Make With Their Blog?

What Are Some Of the Biggest Mistakes People Make With Their Blog?

This was the first question asked when I put out a request for questions about SIX WEEKS AGO. So let me state clearly what Mistake #1 is: not writing regularly and putting up fresh content. GUILTY! I will say in my defense, it’s not simple laziness or neglect or not caring. However, I’ve put myself on a strict “once a week” posting schedule for each of my blogs and have made it a priority. Not posting regularly isn’t a “blog killer” but it does significantly kill any momentum you have, and you lose tons of opportunity for growth. Most people aren’t going to tell a friend “hey, check out this great blog. The content is really good but they only post once every three months.” Out of sight, out of mind. There are a million other bloggers out there competing for your readers time. So your content better be interesting and it better come fairly regularly. Other mistakes: Uninteresting content or content just for contents sake: people won’t spend much time HOPING your blog will get better. They can forgive a yawner occasionally but consistently irrelevant or boring content will run them off faster than Paris Hilton gets out of jail. Clutter: too much junk, widgets, gadgets, links, social this and that, advertisements. Most blogs, especially personal blogs look like Widget God vomited all up and down the sidebars. Only put up the sidebar content you ACTUALLY hope people will look at and find useful.  Toss the myth that the more junk you have on your page, the more cool, connected or knowledgeable you appear about blogging. Blog posts disguised as advertisements: you can do this occasionally but people aren’t stupid. If you are constantly pitching them, they will tire of it. Hard to read designs: if your blog is hard to read because of harsh colors, poor layout, ridiculous amounts or types of fonts, etc then don’t be surprised when you’re blog doesn’t grow. You have to make your blog COMFORTABLE for people to read and navigate. Sitting back waiting for traffic: in blogging “if you build it, they will come” does not apply. You have to go out and market your blog through interaction with other bloggers, commenting on other blogs, advertising, etc. Unless you have remarkable content, word of mouth will only result in slow, if any growth. Superficial content: depending on who you are trying to reach, you can’t just toss up a bunch of superficial content and hope for the best. Superficiality can come from trivial topics or from regurgitating other ideas that have already been put on countless other blogs.  Be fresh, be relevant, be original, be interesting…...

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Question: What About The Links People Leave In Comments On My Blog?

Question: What About The Links People Leave In Comments On My Blog?

Question: I am a MckLinky subscriber and an amateur blogger. I have a question for you- the professional!  I have a blog (www.homemakerchronicles.com) that I am attempting to have some advertising and make a little money at. On my sidebar I have included a section with all the information a privately-owned business site would need in order to advertise with me.   I charge a small fee for a button or text link on my sidebar. How do you deal with people who leave comments and enter their business, blog or ad link into the comment. I don’t mind if people put their blog links in that box, but I am trying to make some money off of my blog and when people continually “advertise” their business in the comments section of my blog I can’t make money. I can manually remove that link, but I didn’t know if you had some advice for me first. – – – – – – – – – – – Brent’s Answer: First, why can’t you make money if people leave appropriate links in comments? If your website has the traffic, content or value necessary to attract advertisers, then links in your comments will make no difference. Next, it is common etiquette to allow a link or very short tagline to a blog or product with each sincere, relevant comment. Spammers and Robots However, it’s common today for spammers, automated software or very low paid foreign companies to leave thousands of comments with spam links. Most of them will say something generic like “great post!” or “love your blog!”.  You’ll recognize these techniques because the comments are very general and repeated over and over again. It won’t take a new blogger very long to get the experience needed to spot these types of comments. MY RULE: If a comment is not sincere, relevant to the post, and substantive, I delete it*. *Of course that only applies to comments with links in them. If a general reader leaves a comment and says “Great post! I loved it!” and leaves no link, then it’s not spam (usually; sometimes it’s just creatively disguised spam). If the comment comes from a reader who frequently comments and you know them by “name”, then a short “loved the post” is not spam. If one of my loyal readers say “thanks Brent, cool post!” AND left a link, I would leave comment that because they’ve earned it by their repeated commenting and loyalty to my blog UNTIL…. they started abusing the privilege and just spammed me all the time. It’s a Balancing Act In the end, it’s your blog and you can do whatever...

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