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There’s Really Only One Main Secret to a Great Blog – the Other Secrets are Secondary

There’s Really Only One Main Secret to a Great Blog – the Other Secrets are Secondary

The secret to a great blog? Content. Oh man… sorry. I know you were hoping for some nifty trick, an easy tip, a no-effort technique or some earth shattering revelation that would finally (and instantly) make you a great blogger. Haven’t you figured out those things DON’T EXIST? Content, content, content. I’ve said this a thousand times, and I’ll say ten thousand more. Why? Because this is the essence of a great blog and minus great content, you have NOTHING. You can link, you can comment, you can do advertising, you can spam, you can buy traffic… and all you will get is little temporary spikes in your blog activity but nothing LONG TERM and nothing LOYAL. This is a point I will hammer on routinely from every angle imaginable. It is the HARDEST part of blogging, and the reason why 98%+ of all blogs fail and wilt away. No amount of gimmicks, wishing or preparation (alot of people “prepare” endlessly but never “do”) can replace that number one, top priority, first in line, head of the class, king of the mountain, top of the pile SECRET to a successful blog: fresh, great, consistent CONTENT. And what is content? Writing. Throw in some photos and video but primarily writing for the overwhelming majority of blogs. Some people try to shortcut the effort by tossing up a lot of photos, but even then, if you don’t have some purpose, some vision, some captions, and some good photography, photos are only going to take you so far. Why is “content” a SECRET? It shouldn’t be. But given the amount of blogs that fail due to a lack of great content, it MUST be a secret. Content, content, content… if anything else about blogging distracts you from content, change it. Nothing is more important (and with recent Google search and ranking methods changing, content is now even MORE...

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Increasing Traffic, Readers and Loyalty

One of the most common questions I get is “how do I get more readers, more visits, and grow loyalty to my blog?” There are many ways and I could write a book about it. Maybe I will. But for now, I want to give you six things that EVERY blogger can do right now to build traffic and loyalty. First, a little lesson about blogging. There are gagillions of blogs. Content and entertainment is absolutely in jaw dropping abundance. Learn this rule: with every “abundance” a “scarcity” is created. What’s the scarcity created in blogging? Show Attention More specifically, people have a finite amount of time so you are competing with other blogger for the attention of readers which is manifested by them investing their time with you. Multiple and continued grants of attention over time are what we call loyalty. People value their time and are more willing to give you their attention in exchange for what? C’mon… what’s that answer? Your attention. When you invest YOUR time and attention in them, they feel valued and your value increases with them. It sends the message that you know their time is just as valuable as yours. YOUR attention. When you invest YOUR time and attention in them, they feel valued and your value increases with them. It sends the message that you know their time is just as valuable as yours. “Yeah, but I already give them my time by writing content on my blog…” So what. A googlegillion other bloggers do the same. So giving your time to create content is no longer a difference maker. It’s a mandatory ingredient, but not a difference maker among a group who is all doing the same. My main point today is this: it helps you build traffic and loyalty if you invest the time and effort to RECIPROCATE ATTENTION. Want proof? How do you feel when you leave a comment on a blog and you actually get a reply from the author? Do you enjoy having another blogger mention you on their blog? Do you like opportunities to leave your link or information on someone else’s blog? Of course. They are reciprocating your attention. They value you. Okay, you get the point, so here’s some tips for reciprocating attention to build traffic and loyalty: Comment Replies As often as you can, reply to comments either with a meaningful response or a simple “hey thanks for leaving a comment, I appreciate it”. There’s an art to this because if you simply copy and paste the same thing on every reply, then it becomes insincere and people pick up on that with light speed. The trick? Be genuine. Be friendly. Be...

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Why Most Blogs Are Failures

Most blogs are “failures”, if not now, they will be… that’s just a fact. They end up stale, boring, inactive and neglected. The two most common reasons for failure are 1) lack of action, and 2) lack of perseverance. Lack of Action What I mean by lack of action can be defined by degrees: too little action, too conservative of action, constant procrastination or no action at all. So what is action? Writing. Creating content. Topics. Ideas. This is where 98% of bloggers will break down. They are afraid to act. They plan. They nibble. They fear a critical comment or two. They fear no one will read what they’ve written. There are countless reasons for lack of action but it all boils to down to either fear or lack of discipline. Fear of embarrassment, fear of failure, fear of ridicule, fear of mistakes, fear of mediocrity, fear of using up their one great idea and then having nothing left. Fear is an action killer, not just in blogging, but in life. Lack of action is often a lack of personal discipline. You just don’t put the effort into it. You want a good blog, but you’re not willing to do the work or pay the personal price. Well surprise, Chief… all those people that have good blogs, and get a lot of traffic, put EFFORT – consistent dedicated work – into creating content. If it was easy, or the lazy could do it, it would simply shift the definition of what “good” is. (you thought I was going to say “if it was easy everyone could do it”, but that’s not accurate. Many things are easy, and everyone does do it… what happens then is, it moves or raises the bar for what is considered good or successful. This reality is what can give you a distinct advantage in our society. Why? Because people willing to put out a lot of effort are increasingly scarce. This gives you an automatic advantage in today’s world. Put that in your pipe and smoke it for a while. ) You have to take action. You have to take lots of action. Sometimes you’ll hear it called “MASSIVE ACTION”. Write. Create some content. You can refine it, improve it and master it as you go. You can’t even get to the “improvement part” until you learn to consistently produce the “action part”. The “improvement” part comes naturally for those who have the discipline to take consistent action. The “action” part is the obstacle most people never scale. It’s hard for me to OVER emphasize this point. It is the #1 reason 98% of all blogs end up...

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