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How to Attract Advertisers to Your Blog

How to Attract Advertisers to Your Blog

Done correctly, advertising on a new blog can add credibility and an image of being established. Too many ads are annoying and junk up your website. Some people believe all advertising is a nuisance and turns people off. Wrong. Appropriate advertising on a new blog gives the appearance of credibility and establishment. Quality advertising sends the implied message that those advertisers approve of your blog. Quality advertising implies: “I know what I’m doing, I’m experienced.” Get some expert advice about advertising on your blog.

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Create Value with Your Emails

Create Value with Your Emails

We get too many emails (except for the ones you get from me; they are just right ).  Few people have time to open and read through every single email that shows up in their inbox.  Not all of them are worth reading.  Good spam filters and setting up “rules” to handle email keep things manageable to some degree. But, everyone wants THEIR email to be the one that is read – especially bloggers and online business owners.  What about when it’s YOUR email that is getting blocked or ignored?  How do you get the “welcome mat”  put out for your email?  You know what I mean, right? Think of the emails you get that you look forward to. Think of the authors that you are anxious to hear from. What is it about their emails that keep you WANTING them? What is it about certain emails that you wait for in anticipation,  immediately notice, almost always read, and usually genuinely appreciate? Value. You have to create value for the reader.  You need to benefit the reader. You have to write emails that readers want to read – something that they open without hesitation when they see it buried in a pile of other messages.  You need to stoke interest.  When someone reads your email, they need to think “I’m glad I took my valuable time to read that message.”   People are rightfully selfish when it comes to their time. They want your emails to benefit THEM primarily. They are trading, literally, their “life” (time) to read what you send them – so it better be worth the investment. Here are some ideas to get you started in creating truly valuable and “wanted” emails: Have a clear and concise subject line.  Some people like witty or sarcastic titles but the majority of your readers want to know what they will encounter if they choose to open the message. Don’t give your readers too many directions.  If you fill your email with images, requests, sales pitches, and links, your reader won’t have a clear choice in what to do.  Most people will just delete and move on. Be aware of your audience.  Once you have a grasp on the type of people making up your target email group, write an email that will directly benefit that particular group.  Be personable.  Try to send emails from an email address that contains your real name (rather than a company name or anonymous “info” address).  Greet your audience and end with a sincere closing line and your name.  Personal doesn’t mean being too forward, or getting overly impersonal with “hey, sweetie” or “what up bro?” as your greeting....

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A Huge Mistake I See Even the Most Popular Bloggers Committing

A Huge Mistake I See Even the Most Popular Bloggers Committing

In this short post, I am going to share with you a simple (yet very powerful) tip.  There is a mistake I see even the BIGGEST AND MOST WELL-KNOWN bloggers on the Internet commit. The blunder is so basic and so obvious that I’m not sure whether to chuckle, be puzzled, reveal it to everyone, or keep it to myself.    Since I want you to be successful more than I want to keep my competitive edge concerning this mistake, I am going to share with you this simple – yet extremely important – tip. Files Names That Identify and Market When you deliver a file to a customer or reader (ebook, resource, presentation, brochure, whatever), give it a file name that continues to MARKET your product and name. For example, let’s say you create a fantastic eBook called: 24 Hours to a Better Blog By Joe Smith. You create the PDF and make it available to download. I buy it, download it, and it goes in a folder where I keep stuff like that.  A few weeks later, I’m looking in that folder to see what interests me to read for the day and run across a file named “24BB-JS-final-ver.pdf.” I have no clue what that file is, what it contains, or who wrote it. I’m not enticed to open it because I will have to spend additional time opening it, looking for the title and author’s name, and then deciding if it is what I want to read that day.  I may never open that file again until I get to the point where I’m cleaning out stuff and must open it to consider whether or not it should hit the trash can.  If you are lucky, your readers will rename the file for you when they save it (fixing your blunder for you).  But don’t count on it.  If this does happen, your readers will probably not pick as good of a file name as you could have given it yourself. File Names Are Headlines Now, let’s say you named the file: 24_Hours_to_a_Better_Blog_By_ Joe_Smith.pdf  or 24-Hours-to-a-Better-Blog-By- Joe-Smith.pdf Imagine that. How elementary.  If I see that file name: I know what it is, I know who wrote it, it continues to grab my attention, it’s easy to search for, and it perpetually markets both your name and your product. I’m AMAZED when I download an eBook or file from some well-known blog author with 100K+ subscribers and get file names like “ebk-0312ver2.pdf” or “gettraff7days-br.pdf.”  Really?  It would be almost as bad to create a sloppy file name with  bad capitalization or typos: “24hrs-2-beterblog-BJ.pdf.” Think of your file names like HEADLINES. Use them to your advantage.  You will...

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