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There’s Really Only One Main Secret to a Great Blog – the Other Secrets are Secondary

There’s Really Only One Main Secret to a Great Blog – the Other Secrets are Secondary

The secret to a great blog? Content. Oh man… sorry. I know you were hoping for some nifty trick, an easy tip, a no-effort technique or some earth shattering revelation that would finally (and instantly) make you a great blogger. Haven’t you figured out those things DON’T EXIST? Content, content, content. I’ve said this a thousand times, and I’ll say ten thousand more. Why? Because this is the essence of a great blog and minus great content, you have NOTHING. You can link, you can comment, you can do advertising, you can spam, you can buy traffic… and all you will get is little temporary spikes in your blog activity but nothing LONG TERM and nothing LOYAL. This is a point I will hammer on routinely from every angle imaginable. It is the HARDEST part of blogging, and the reason why 98%+ of all blogs fail and wilt away. No amount of gimmicks, wishing or preparation (alot of people “prepare” endlessly but never “do”) can replace that number one, top priority, first in line, head of the class, king of the mountain, top of the pile SECRET to a successful blog: fresh, great, consistent CONTENT. And what is content? Writing. Throw in some photos and video but primarily writing for the overwhelming majority of blogs. Some people try to shortcut the effort by tossing up a lot of photos, but even then, if you don’t have some purpose, some vision, some captions, and some good photography, photos are only going to take you so far. Why is “content” a SECRET? It shouldn’t be. But given the amount of blogs that fail due to a lack of great content, it MUST be a secret. Content, content, content… if anything else about blogging distracts you from content, change it. Nothing is more important (and with recent Google search and ranking methods changing, content is now even MORE...

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Why Most Blogs Are Failures

Most blogs are “failures”, if not now, they will be… that’s just a fact. They end up stale, boring, inactive and neglected. The two most common reasons for failure are 1) lack of action, and 2) lack of perseverance. Lack of Action What I mean by lack of action can be defined by degrees: too little action, too conservative of action, constant procrastination or no action at all. So what is action? Writing. Creating content. Topics. Ideas. This is where 98% of bloggers will break down. They are afraid to act. They plan. They nibble. They fear a critical comment or two. They fear no one will read what they’ve written. There are countless reasons for lack of action but it all boils to down to either fear or lack of discipline. Fear of embarrassment, fear of failure, fear of ridicule, fear of mistakes, fear of mediocrity, fear of using up their one great idea and then having nothing left. Fear is an action killer, not just in blogging, but in life. Lack of action is often a lack of personal discipline. You just don’t put the effort into it. You want a good blog, but you’re not willing to do the work or pay the personal price. Well surprise, Chief… all those people that have good blogs, and get a lot of traffic, put EFFORT – consistent dedicated work – into creating content. If it was easy, or the lazy could do it, it would simply shift the definition of what “good” is. (you thought I was going to say “if it was easy everyone could do it”, but that’s not accurate. Many things are easy, and everyone does do it… what happens then is, it moves or raises the bar for what is considered good or successful. This reality is what can give you a distinct advantage in our society. Why? Because people willing to put out a lot of effort are increasingly scarce. This gives you an automatic advantage in today’s world. Put that in your pipe and smoke it for a while. ) You have to take action. You have to take lots of action. Sometimes you’ll hear it called “MASSIVE ACTION”. Write. Create some content. You can refine it, improve it and master it as you go. You can’t even get to the “improvement part” until you learn to consistently produce the “action part”. The “improvement” part comes naturally for those who have the discipline to take consistent action. The “action” part is the obstacle most people never scale. It’s hard for me to OVER emphasize this point. It is the #1 reason 98% of all blogs end up...

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