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How to Attract Advertisers to Your Blog

How to Attract Advertisers to Your Blog

Done correctly, advertising on a new blog can add credibility and an image of being established. Too many ads are annoying and junk up your website. Some people believe all advertising is a nuisance and turns people off. Wrong. Appropriate advertising on a new blog gives the appearance of credibility and establishment. Quality advertising sends the implied message that those advertisers approve of your blog. Quality advertising implies: “I know what I’m doing, I’m experienced.” Get some expert advice about advertising on your blog.

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Eight Lessons on Persuasion (from my Eight Kids)

Eight Lessons on Persuasion (from my Eight Kids)

Do you have one of those blogs where people hang on your every word, follow every “Call to Action” you present to them, and buy any and every product or service that you make them aware of? Me neither. But I’m working on it. We all need to improve upon our persuasion skills and I’ve been honing mine for over twenty years. The list of things my eight kids have talked me into (by argument or charm) is more than I care to admit. Their art of persuasion is natural and appeals to emotions, needs, and impulses that we all possess. What can we learn from them?

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Are You a CLUELESS Blogger or Online-Business Owner?

Are You a CLUELESS Blogger or Online-Business Owner?

So you have blog or an online business… quick, tell me what your blog is about? Tell me why it exists. Tell me what your goals are for it. What do you want me to do once I land on your home page? Can’t do it? Chances are, you might be a clueless blogger making the probability of your success almost nada.

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The Right Way to Use Social Media

The Right Way to Use Social Media

  If you read anything related to social media, you are bound to run into “experts” who emphatically declare there is a “right way” to use each type of social media.  Without a doubt in their minds, we are all using Twitter/Pinterest/Instagram/Facebook the wrong way and we need to learn the “right way” to use social media to build our online businesses.  Predictably, they often have program, class, webinar, or e-book that will reveal to us the proper way to use social media.   Guess what? There isn’t a “right way” to use social media. There is only the BEST WAY that works exactly the right way for each of us individually as bloggers and online business owners.  It’s not “one-size-fits-all.”  You need to figure out how to maximize each social-media platform for the specific business you are running, or for the blog you want to be successful.  Or… don’t use them at all. Or pick and choose. Maybe your audience isn’t big on social media.  You decide what works for you and how you use it.  Social media can certainly be a tool to grow your business, and there are lots of people out there with good ideas on how to use the available social-media sites BUT as long as your readers are having fun and communicating with you and with each other, don’t stress about whether or not you are utilizing every social-media network. I think many people get overwhelmed with the pressure to be fully engaged in every big social-media platform. Here’s my advice:  educate yourself about social media. Listen to the suggestions of others about how to use it. Along with those suggestions, do your best to “throw out the rules” mentally and see if you can dream up some creative, non-standard ways you can use social media to benefit YOUR business and YOUR...

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If You Are Not Using Google Alerts You are Missing Out!

If You Are Not Using Google Alerts You are Missing Out!

  Wouldn’t it be great if you were notified every time someone mentioned your domain name on-line?  How about if you could tell how often (and where) your competition is being featured so that you can add your own link to the discussion?  What about taking full advantage of the indexing features of Google?  All of these options are available to you through use of Google Alerts.  When setting up Google Alerts, keep the following in mind: There will be a lot of email headed your way.  You can designate how often you want Google Alerts to send you messages (daily/weekly) and some people even decide to create an additional email address specifically for receiving Google Alerts.  Then you can check the alerts as you have time and your regular inbox isn’t bombarded with alerts.  It’s Google, so you’ll need a Gmail account.  In your Account Settings, click on “alerts, then “my products.”  Set up the keywords you want monitored and then tell Google which email address to send the alerts to.  What kinds of alerts might be helpful? Product and Brand Alerts.  Be sure to include all your brand names (website title, domains, keywords, etc.) and their common misspellings if that is relevant.  You will then receive an email when someone mentions your brand.  This is a great way to reach out and thank others for mentioning your business; you might find that some great relationships are established starting with a simple “thank you.”  Set up “Someone Needs An Answer” Alert.  If you want to have the chance to be the first blogger to answer a question (and get a backlink to your page), you can set up a question query related to your field (i.e.  “what is the best motor oil?” or “the best tennis racket?”). With this alert, when Google finds a blog or website where this question has been asked, you’ll get an alert, and  you can go there and offer your expertise and link back to your blog or site. Competitor Alerts.  Create an alert to let you know when your competition (url, domain name, website name) is mentioned.  Include misspellings as well.  With these alerts, you can see who is talking about your competition and work towards getting your own blog mentioned as well.  Keyword Alerts.  Set up alerts for keywords or phrases specific to your blogging topic so that you can see what is trending, or discover new sites and blogs that come online in your niche… or get any news that appears about your topic.  Only your imagination will limit you when it comes to putting the powerful of Google to work for you via alerts....

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Should Your Blog be a Money-maker?

Should Your Blog be a Money-maker?

If you have come to LinkyBlog to learn about making an income through blogging, this question probably will seem odd.  Very odd.  Of course your blog should make money for you, right?  Not necessarily. Not every blog should be geared towards revenue.  Before you start pasting pay-per-click advertising all over your blog, think about the reason your blog exists.  What is your vision and goal for your blog?  Does making money get you closer to your goal? In my 10 years of blogging, I have found that there are a variety of reasons people blog.  Here are just a few: It is fun. It helps me market my products and services. It chronicles my family adventures. I want to make the world a better place – to help. It is how I relax. I want people to know who I am. I want to establish relationships. I want to make a living. I blog for some of these same reasons – most people blog for a mixture of reasons, not just one.  If you decide to use your blog to make money, however, your pursuit of income might jeopardize some of your other goals. There are some cases where you should not put advertisements on a blog.  I have seen many a downward spiral for blogs faced with these kinds of obstacles: Reader Rebellion:  When bloggers have a loyal following, and a good relationship with their audience, the sudden inclusion of ads (in any form) might upset readers who are not used to the blog being used to solicit their money.  You have to consider whether losing some of your readers is worth the potential income from advertisements. Becoming Money-Hungry:   When you have a successful blog (I’m not talking A-list, but a blog with a loyal following and interesting, quality content), there will be the temptation to use every opportunity to promote products/services that make money, or to use every available inch on your blog to advertise.  I have even heard of bloggers that go so wrapped up in only posting income-generating content that they deleted all of their posts that they felt would not bring in any income.  You can bet those blogs died a quick and painful death. Unintentional Cross-Promotion:  Bloggers who have blogs that exist solely for the purpose of promoting their own products/services need to be wary of advertising for competitors.  Obviously nobody would set out to send business elsewhere, but there are times when Google (or whatever service you are using) will place an ad on your website for a product you sell – but from a different company.  You do have some control over advertising, but not enough to...

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