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The Right Way to Use Social Media

The Right Way to Use Social Media

  If you read anything related to social media, you are bound to run into “experts” who emphatically declare there is a “right way” to use each type of social media.  Without a doubt in their minds, we are all using Twitter/Pinterest/Instagram/Facebook the wrong way and we need to learn the “right way” to use social media to build our online businesses.  Predictably, they often have program, class, webinar, or e-book that will reveal to us the proper way to use social media.   Guess what? There isn’t a “right way” to use social media. There is only the BEST WAY that works exactly the right way for each of us individually as bloggers and online business owners.  It’s not “one-size-fits-all.”  You need to figure out how to maximize each social-media platform for the specific business you are running, or for the blog you want to be successful.  Or… don’t use them at all. Or pick and choose. Maybe your audience isn’t big on social media.  You decide what works for you and how you use it.  Social media can certainly be a tool to grow your business, and there are lots of people out there with good ideas on how to use the available social-media sites BUT as long as your readers are having fun and communicating with you and with each other, don’t stress about whether or not you are utilizing every social-media network. I think many people get overwhelmed with the pressure to be fully engaged in every big social-media platform. Here’s my advice:  educate yourself about social media. Listen to the suggestions of others about how to use it. Along with those suggestions, do your best to “throw out the rules” mentally and see if you can dream up some creative, non-standard ways you can use social media to benefit YOUR business and YOUR...

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Don’t Make These Social Media Mistakes!

Don’t Make These Social Media Mistakes!

As an online business owner (yes, your blog is your business if you want to monetize it in any way), you need to make sure that you are reaching out to your audience through whichever social-media platforms your audience favors.  Keeping up with social media can be very time-consuming and you might be tempted to “cheat” the system or spread yourself too thin by posting information that is not helpful to your audience.   Whether or not you use it, and how you use it, should depend on how you best communicate with your readers and how they like to communicate with you.  If you do decide that social media can benefit your online business (which is the case for most bloggers), please keep in mind that your well-earned blogging reputation can quickly evaporate if you commit the following social-media mistakes: Buying fans or followers.  It is possible (and might be tempting) to purchase a following on the major social-media sites like Twitter or Facebook.  What you will end up with is a bunch of fake profiles (created by the people that sold you the following) or a pile of people that have no interest in your business and will not stick around.  The point of social media is to have interaction with YOUR audience; if you have a quality blog with relevant, helpful information, you will earn a real following.  Over-posting.  If you run around online and put your link all over the place without making any meaningful comments or connections, it will be very clear that you are a “spammer” and that reputation will follow you back to your blog.   You can and should use social networks to interact and build relationships by posting thoughtful and helpful comments.  If you think you can truly benefit the conversation of another blogger on a social-media site, consider contacting them directly to build that relationship and ask if you can exchange guest posts.  Over-scheduling.  Most of your posts, tweets, etc., can be scheduled.  When you are setting up your scheduled content, make sure you don’t send out too many in a row; people will delete you and hit unsubscribe faster that you can schedule your next Tweet. Think about your own experience with social media… how many tweets or Facebook updates do you read from the same people every day, or multiple times a day? Don’t you end up ignoring most of them? Now think of that person who you have great expectation of reading, who posts or updates once a week or less and you are eager to read their stuff. Stealing content.  It is really easy to repost something or re-tweet something without...

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