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How to Irk Your Audience & Subscribers

How to Irk Your Audience & Subscribers

I have recently encountered some marketing methods that I want to share with you.  If you want to irk, annoy, put off, agitate, confuse, and run off your valued readers and subscribers, make sure you do any or all of the following: Make it hard for visitors to figure out how to sign up for your email list. When they do sign up, put them through 20 different web pages of offers “that MUST be acted on NOW, you’ll NEVER see these again.” Send them emails that have no reason or clue given for their request that you “click on this link for an important message.” Inundate your subscribers with emails asking them to constantly do something for you (the occasional request makes them feel collaborative or engaged; constant requests will wear them out.) Promote offers for programs that make you a lot of money but leave them feeling like they got scammed again. Bombard your audience with constant, urgent “calls to action” that MUST be acted on NOW or the opportunity will be forever lost. Send your audience sign-ups for programs you are promoting (and profit from) that have lots of grandiose claims of “riches” and sound like infomercials run before and after the Jerry Springer show. Encourage your subscribers to sign up for a webinar, invite their friends, rearrange their schedule to accommodate you… only to log in and get a “webinar is full” message even though they pre-registered (like overselling airline seats or overbooking hotels… you show up to hear “tough luck.”) Offer a product or conduct a webinar then make sure all the people who do not buy something  get pitched several more times in the following days.  Be sure to include some fake testimonials and “for one day only we’ve cut the price 99%!” incentives. Offer your readers a product or service without putting the price of the product or service in the original solicitation; make them watch a 10-minute video and read a 27-foot-long sales page before presenting the price… and then follow up with at least a dozen pages of upselling. Write emails that pretend like you know all your subscribers personally – when everyone knows that’s a junk-mail trick that has been around for decades.  There’s nothing wrong with using someone’s first name from their subscription, but don’t insult people by acting like  you wrote them a PERSONAL letter when everyone knows what mass mail is. Present your audience with a great offer for a great price. Have then click “yes, I want to buy” but before you let them pay and get the product, make them walk through at least 16 additional offers, add-ons, and upsells. This...

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Email Subscriber List Management & Marketing

Email Subscriber List Management & Marketing

Most bloggers, especially new bloggers, do not realize the value of an email address. A simple email lets a company talk directly to their audience to inform them of new products, sale offers, and general updates. So while some might think that an email address is simple contact information, many are capitalizing on converting opened emails to click-throughs and actual sales. The truth is that companies pay big money to get their hands on a good email list. Once you have these valuable email addresses, it is time to start building relationships by sending out email that is relevant and worth your readers’ attention. And RELATIONSHIP is the key. If you have a real relationship with the address owner, your email will be welcome. Otherwise, its just more JUNK for them to deal with. Personally sending out an email to a few addresses who have requested your information is easy when your readership is small. But trouble brews when you have to send information out to hundreds or thousands of addresses (and don’t wait until you have ‘hundreds” to start managing your list. Start NOW, even if you only have ten, trust me). An email-list-management service can assist you in designing your email, sending it out, reporting how many readers clicked on your links, how many unsubscribed, and how many bounced (bad addresses that did not get delivered). Knowing these statistics will help you improve your communication in the future, by making sure you are sending out an email that will have positive effects on your company. You are also guaranteed that your email will not be tagged as spam. What To Look For In Email-List-Management Services One of the most important things to research is if your provider has relationships with Internet Service Providers like Yahoo, Gmail, and AOL. This will allow the service to blast an email to thousands of people without going into their spam folder. Also keep an eye on post-email support and analytics that can help you study your mailing list’s behavior. Let us now take a look at three email-marketing-service providers that are getting good reviews from users: Aweber Communications, Constant Contact, and Vertical Response. Aweber Communications Aweber Communications takes pride in its professional email-signup forms and autoresponder services that help build relationships with clients. People say that you cannot go wrong with a price tag starting at $19 per month for unlimited emails to a subscriber list of up to 500 addresses. On the upside, Aweber offers over 150 custom HTML templates, and valuable email reporting and tracking. You can even attach files to emails and archive your messages, all while enjoying superior customer support. Aweber also...

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