The popularity of free blog-hosting websites has inspired many individuals to get into blogging. In fact, if you search the Internet, you will stumble upon people from all walks of life blogging about anything and everything. Safe to assume, the blogging bug has bitten a lot of people. However, one of the most common mistakes that plague new bloggers is not clearly identifying their purpose for doing so.

Blogging without a purpose is like walking without knowing where you are going. Before you design your blog, make sure you have considered the purpose of it. Purpose means different things for different people, so it is important to know what you want your blog to mean to you and to your readers.  Then you can focus on creating meaningful content that serves the purpose of your blog.

Here are three reasons you should identify your purpose for blogging before you get started:

1.    It helps bloggers identify the blog’s content, target audience, and personality. 

If you are familiar with the saying “Jack of all trades, master of none,” then you should know this definitely applies to blogging, too. While blogging gives you the perfect excuse to write about anything and everything under the sun, you should know that the most successful bloggers are those who write about things that they are either interested in or are good at.

Identifying your purpose allows you to identify the content you are most qualified to write about. It gives you authority. It also allows you to identify your target audience and streamline content that would most likely suit their reading interests.

2.    It gives you motivation to work on it.

Your purpose should not only serve as an inspiration to get started, it should also serve as motivation to keep you going. Identifying your purpose allows you to invest in experiences that are blog-worthy.  For example, if your purpose is to review all the best gourmet restaurants in Chicago, the thought of booking a table at the newly opened brasserie should excite you. After all, your blog should not be a repository of old news. It should be fresh, interesting, and updated; and in so doing, people will want to read what you have to share.

3.    It gives people a reason to visit your blog.

Most people who publish blogs do not write for themselves. They write for an audience, which they wish to keep for a long period of time. This makes “blogging with a purpose” absolutely necessary. In line with identifying your purpose, you should also take some time to answer the following questions:

  • How do I make my blog special?
  • Why would people want to bookmark my blog?
  • Why would people want to share my blog with their friends?

Identifying the purpose of your blog, before you even write your first word, will help you focus on your target audience to ensure that you are providing them with interesting and beneficial information that will keep them coming back for more.  Moving forward, a clearly identified purpose will provide you motivation to continue to provide quality content and help you from straying too far away from your loyal readership.

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