Wouldn’t it be great if you were notified every time someone mentioned your domain name on-line?  How about if you could tell how often (and where) your competition is being featured so that you can add your own link to the discussion?  What about taking full advantage of the indexing features of Google?  All of these options are available to you through use of Google Alerts. 

When setting up Google Alerts, keep the following in mind:

  1. There will be a lot of email headed your way.  You can designate how often you want Google Alerts to send you messages (daily/weekly) and some people even decide to create an additional email address specifically for receiving Google Alerts.  Then you can check the alerts as you have time and your regular inbox isn’t bombarded with alerts. 
  2. It’s Google, so you’ll need a Gmail account.  In your Account Settings, click on “alerts, then “my products.”  Set up the keywords you want monitored and then tell Google which email address to send the alerts to. 

What kinds of alerts might be helpful?

  1. Product and Brand Alerts.  Be sure to include all your brand names (website title, domains, keywords, etc.) and their common misspellings if that is relevant.  You will then receive an email when someone mentions your brand.  This is a great way to reach out and thank others for mentioning your business; you might find that some great relationships are established starting with a simple “thank you.” 
  2. Set up “Someone Needs An Answer” Alert.  If you want to have the chance to be the first blogger to answer a question (and get a backlink to your page), you can set up a question query related to your field (i.e.  “what is the best motor oil?” or “the best tennis racket?”). With this alert, when Google finds a blog or website where this question has been asked, you’ll get an alert, and  you can go there and offer your expertise and link back to your blog or site.
  3. Competitor Alerts.  Create an alert to let you know when your competition (url, domain name, website name) is mentioned.  Include misspellings as well.  With these alerts, you can see who is talking about your competition and work towards getting your own blog mentioned as well. 
  4. Keyword Alerts.  Set up alerts for keywords or phrases specific to your blogging topic so that you can see what is trending, or discover new sites and blogs that come online in your niche… or get any news that appears about your topic. 

Only your imagination will limit you when it comes to putting the powerful of Google to work for you via alerts.  What are your questions about Google alerts?

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