Most bloggers are working on a tight budget, especially those that are just starting out.  Finding ways to bring traffic to your blog is one of the most challenging tasks you will face, almost as challenging as consistently producing the valuable blog content that will keep your readers interested – after they discover your blog.

A very effective method of bringing in traffic is to harness the power of the search engines (also known as SEO, Search Engine Optimization) by paying very close attention to how you use keywords in your article writing.  The search engines must be able to find keywords in your blog titles and within the body of your article.

“Competitive keywords” refer to words that basically tell what you are writing about. For example, if you are writing about how to maximize a three-day holiday in Paris then you might want to make sure that competitive keywords like “Paris,” “France,” “short vacation in Paris,” or “Paris in three days,” show up in your article, preferably more than a few times (within the normal flow of your well-written article). Definitely use variations of your keywords to keep from sounding redundant. Your title should also reflect the keywords of your article to draw attention from readers who are interested, and to maximize your search-engine presence.

Make sure that any photos you include in your articles also use your keywords, as well as the URL address for your blog post.  The URL addresses for your posts are going to be shared around the internet so make sure they are clear and concise and let potential readers know what they are going to get when they click on the link.

Guest posting and commenting on blogs are other popular ways to gain traffic for your blog. If you can find some other blogs willing to let you do some guest posting, make sure the articles you write for those sites are as good as (or better) that the ones you post on your own site.  You want people to see the value of your knowledge and that your blog is one worthy of their attention. When leaving comments on other blogs or forums, make sure that your comments are relevant, well-researched, and provide value to the discussion. Otherwise people will assume you are just leaving a comment for the sole purpose of leaving a link to your own blog. If you truly gained some knowledge and appreciated someone else’s post or comment (but do not really have anything else to add at the moment), you should consider leaving a heartfelt thank-you comment – other bloggers enjoy hearing how their writing has inspired others and will appreciate that you took the time to comment.  Again, write something to show your appreciation rather than just the word “thanks” with a link back to your own website.

Building connections around the Internet is the key to gaining traffic.  Making the most of keywords, guest posting, and commenting, are just a few of the ways that you can increase your readership and show the value of what you (as a blogger) have to offer to new readers.

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