As you add valuable content to your blog, you should consider multimedia marketing (any kind of marketing that uses audio and visual materials).  In order to give your blog an edge over the competition, and to further build your brand within the blogosphere, you might consider adding videos if you can produce ones that will add value to your blog.  YouTube is one of the most well-known websites that you can use to share your videos with the world.

YouTube is probably the most popular website people visit when they want to search for and watch videos. Using the video site as a way to build traffic to your blog can be very effective.  YouTube is easy to use (whether you are uploading videos or just sitting and watching them). Because more people have short attention spans, you must create quality videos that will not bore viewers. If you are not sure how to accomplish this, go to YouTube.com and find some of the videos posted by the top bloggers.  Pay attention to how they present their material, and which of their videos has had the most views.

With millions of subscribers, YouTube has the potential to persuade lots of new readers to visit your blog.  You can set up your own Subscriber Channel so that people will be notified each time you post new content.  Make sure that each video you post includes information on your blog and encourages viewers to visit your blog, or follow your Twitter or Facebook pages.

There are some disadvantages to YouTube as well. Sharing videos on YouTube means that you are sharing your information with anyone in the world.  Your videos will be exposed and susceptible to nasty comments and remarks that could affect your blog’s image.  YouTube viewers are more likely to write nasty comments in the video comment section than people who are commenting on your actual blog site.  Your videos also might be copied and used by others to promote their own websites. Entire YouTube Channels have been hijacked; you can un-do this by going through the proper YouTube procedures but there is the chance your blog reputation might be trashed before the situation is corrected (assuming you are aware of the hijack).  Video length is also limited to just 10 minutes (although you can upload a few videos and make them into ‘parts’). Video size is also limited to 1024 MB. The staggering quantity of videos already on YouTube means it will be hard for people to land at your video, so it is very important that you type in relevant keywords so that your content is easily visible in searches.

iTunes is also a great way to build traffic since it is mobile adaptive and has good integration with iOS devices (you can have it on your iPod, iPhone, iTouch, iPad, and the version for Microsoft Windows) so people can access your videos at any time. iTunes is simple to navigate and, just like YouTube, has millions of subscribers. It also has great features such as file format support, library sharing, playlists, podcasts, among others.

However, use of iTunes also comes with disadvantages. iTunes has a reputation for running slow on some devices so some of your potential subscribers might not have the patience to wait for your content to load.

Both YouTube and iTunes can positively impact your blog readership, just make sure you are aware of the limitations as well as consider adding them to your marketing plans.

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