So you’re desperate to start working on your blog, you’ve signed up to WordPress or Blogger and are itching to get going. That’s great – we applaud you – but let’s not jump in head first without thinking about what it is you’re going to be writing on.

Deciding on your blog topic can be exciting, daunting – even terrifying – so it’s important to get it right from the off. After all, you don’t want to be stuck with a blog you find you’re not writing a week later…as ultimately, what’s the point?


You might work as a checkout assistant during the day, but your true love could be a world away from the supermarket. Try making a list of what floats your boat and seeing what you come up with. Once you’ve compiled a list have a mooch around online to see what other blogs there are that cover the same sort of area. Is it thriving? Could you do better? Do you see a gap in the market?

Find Something with Some Mileage

Dedicating a blog to a very small and particular niche is probably not a good move. You’ll ultimately limit yourself and restrict the topics you can write on. Yes, maybe you are really fond of a particular breed of pig, but don’t just stick to writing about one of these curly-tailed creatures else you’ll soon run out of material. Instead, create a blog that talks about all different breeds of pigs and you’ll have plenty to talk about.


When starting a blog it’s always a good idea to decide how much time you’ve got to devote to it. Will it be the case of writing one post per day, a couple per week or just one per week? Also, how long do you plan on keeping your blog going for? Is it purely a personal thing to chart something that’s happening in your life – eg. a pregnancy – or are you hoping to carry it on for the foreseeable future? Maybe you’re unemployed and want to blog about the process of going to job interviews – if that’s the case hopefully at some point you’ll get a job and then what will happen to your blog? It might be best to stick to topics that you’ve felt strongly about or things you’ve had a passion for a long time than opting to write about fleeting life experiences. Life has a habit of changing, you decide on your hobbies and passions – so if you want your blog to last stick to the latter.

PS: WHAT ARE YOUR QUESTIONS FOR ME? Ask here. Want to book me for training, speaking or business consulting? Go here. If you benefitted from this post, would you be so kind to share this post with others by clicking one of the SHARE buttons?

Have you seen the EPIC BOOK? Over 400 big pages packed with tips, tricks, instruction and lessons learned from 15+ of blogging and being online. Click here for some more information...